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Our Story

Beverage development has been around for generations, but when Indulgence Spirits launched we did so with a goal of creating beverages that we’re both unique in the marketplace and supported a higher purpose.

Our company was founded in New York as was our first brand, Fire Fighter Vodka. We developed this brand with a premium vodka and bottled it in fun packaging that complimented the brand. A portion of the sales from Fire Fighter Vodka will go back to supporting the first responder community to fulfill our higher purpose agenda. Fire Fighter Vodka set the standard from which we created ever since.

From here, we diversified into other beverage catogories including sparkling beverages, coffee, and tea. In addition we support other companies in their marketing and branding efforts as well as material and product sourcing.

We sweat the small stuff and make sure to never lose sight of what truly maters in a product. Everyone on our team has a passion for the industry that we work in. A passion for sustainability and a passion to deliver better products.

– The Indulgence Spirits Team

What we do

A brief overview of our current business operations

Brand Development

All of our brands start from scratch on the drawing board. We draw from real world inspirations to deliver brands that resonate with their respective target markets. We monitor trends in the industry and develop brands that will stand out on the shelf.

Marketing

Our marketing team aims to create unexpected and impactful marketing experiences. We have a lot of fun when it comes to marketing and love to have customer engagements. We're always thinking about new and creative ways to engage with our customers.

Sourcing

All of our ingredients and materials are sourced from suppliers who have demonstrated excellence in their given speciality. Whether it be fruit from California or glass from France, we take pride in building lasting relationships with our suppliers and help our clients do the same.